Wednesday, August 14, 2013

From the Factory- July and August 2013

A lot has been happening in the factories this summer. We are seeing lots of projects coming in, and I dare say that people out there are really learning the art of living with color.  There is nothing more exciting to our team than to see pieces come down the finish line in finishes that we have not thought of using. It even inspires us to replicate it and show it to all of our buyers and designers at the next High Point market.

So if you have an order coming through with a spectacular finish combination, just keep your eyes out as you may just see us showcase it come October! Until then, enjoy these shots...


779-224 from New Traditional Collection in Apple Green
T29-621 from Timberlake Home Collection in Buttercup


599-305 from Consulate Collection in Black

599-401 from Consulate Collection in Zeppelin

699-203-2 from Chin Hua in a custom combination finish

419-223 from Paragon Collection in slate gray

559-208 from Omni Collection in Prairie and Platinum combination
And my personal favorite, 779-202 from New Traditional Collection in Sapphire!

Wednesday, August 7, 2013

Behind the Scenes: Mesa Photoshoot



Recently, our designers, marketing team, and photographers joined up for an on location photo shoot for our newest collection, Mesa. Mesa was introduced last April market and has a unique look that really needed the perfect home for photography. We found just the home! 




We packed up the trucks with.. 
2 dining tables 
12 dining chairs 
1 sectional 
2 consoles 
4 chairs 
1 bed 
1 bench 
5 occasional tables 
boxes and boxes of accessories! 

Rounded up the team..
1 photographer 
4 grips
2 designers 
2 marketing folks 
2 adorable dogs (they belonged to the homeowners!)


We arrived to the home with our work cut out for us. We had a lot of furniture to shoot and rooms to set up! Once we got there, we started first thing and unloaded the truck.



Before we can begin loading our furniture in the home, we have to move the homeowners furniture. This involves taking photos of exactly where all of their things are so that we can put them back exactly as they were. Then we begin the set up for our first shot, the bedroom. 




After we set up the room, we look through the lens and make sure the composition of the frame looks good. Once the overall layout of the pieces and the room look great, our designers start styling the room with accessories while the photographer sets up lighting. 


After each shot, we all look at the photo on the computer screen and make sure everything looks perfect.


Dining room set up...Our designer is in the back styling the console piece. This home had beautiful natural lighting and amazing architecture!

After day one of shooting, we are exhausted! Leaving many of the the pieces left to shoot in the home, we are prepared for day two. 

Day two began with the living room. Out with the homeowners furniture, and in with a very large sectional! The room was the perfect size for this shot of living room and dining room. Lighting set, cushions and pillows fluffed, and ready to go!
Checking the screen for anything that needs adjusting!


After another long and productive day, we are finished! We captured some really great photos and it's time to move everything out and back on the trucks.

Look for the new Mesa catalog coming soon to see all the incredible photos we captured. 







Monday, August 5, 2013

Market to Market Journey: Phase 2


 It's hard to believe it but before we know it October will be here again! In the showroom we are busy getting this place ready. We are clearing out furniture from April's furniture market and emptying rooms. During phase one we established our plan, and now in phase two we are making design decisions and executing the October market plan. 


With an overall concept and story for each room, we narrow down our fabrics and make selections. We've been on our hands and knees going through these piles of fabrics! 


This is where we started...piles of thousands of fabrics... 


and here is where we are now...design boards for the spaces with the new fabrics and trims attached.  As each new fabric is selected, we group them together on design boards that represent the concept and lifestyle for each area of the showroom.  



With fabrics selected, it's time to start writing up orders. Here is our first market order! 


While we were busy selecting fabrics, projects have been moving along all throughout the showroom. From painting to removing wall paneling and even moving walls, there has been a lot happening in the Century Showroom. Don't you love the smell of fresh paint?!


Check in soon for the next phase on this Market to Market Journey!